i didn't want to workout today

@kylietfit

120.8K followers · usually 5.8K views a post

Views

329.1K

Likes

28.8K

Comments

65

Shares

1.0K

SoundTikTok sound · original sound - imboycrzy

View velocity

+304.2K views over 6.2d · ~49.0K/day · 6 observations

Promoted product

Diet Coke

Diet Coke® is the perfect balance of crisp + refreshing. See why this classic zero-calorie diet soft drink will become your go-to companion when you need a pick-me-up.

8 videos8 creators

Why it worked

The video uses a relatable "cheat" or reward mechanism to frame a common activity (working out), making it more engaging and shareable. The inclusion of a popular beverage as the reward adds an element of everyday indulgence.

Summary

The creator expresses initial reluctance to work out but is motivated by the thought of drinking a Diet Coke between sets. The video shows her performing an exercise and then taking a drink from a Diet Coke bottle.

Structure

1Creator expresses reluctance to work out.
2Creator remembers they can have Diet Coke.
3Creator performs an exercise.
4

Original caption

my vice / fit @DFYNE code KY #gymgirl #dietcoke #dfyneathlete

More from @kylietfit

Product placement

Diet Coke: ACTS - it is consumed by the creator as a reward between sets. Removing it would change the creator's stated motivation for working out. DFYNE: APPEARS - it is mentioned in the caption and hashtags as a brand the creator is associated with, but its products are not shown or used in the video. Removing it would not change what happens in the video.