Why it worked
The video leverages the 'new find' trend, providing immediate, actionable information to a specific audience interested in limited-edition or new grocery items.
Product placement
Diet Coke: (a) ACTS — the product is the subject of the video, shown in bulk on store shelves to demonstrate its availability and new packaging. Asda: (a) ACTS — the store is identified as the location where the product can be purchased. Removing the store name would change the video's utility as a shopping guide.