day

@by.raechi

42.9K followers · usually 53.8K views a post

Views

1.2M

Likes

128.0K

Comments

225

Shares

732

SoundTikTok sound · Honey in Transit

View velocity

+3.9K views over 7.6d · ~511/day · 8 observations

Promoted product

Diet Coke

Diet Coke® is the perfect balance of crisp + refreshing. See why this classic zero-calorie diet soft drink will become your go-to companion when you need a pick-me-up.

8 videos8 creators

Why it worked

The video taps into a popular trend of creating miniature replicas of everyday objects and combines it with a relatable "day in the life" or "challenge" format. The creator's personal connection to Diet Coke and the detailed crafting process likely resonated with viewers, making it shareable.

Summary

The creator makes a miniature charm replica of a Diet Coke can using polymer clay, inspired by their love for the drink. They then attach this charm to a beaded necklace, showcasing the final product.

Structure

1Introduction to the "day" series and the theme of turning things into beads
2Showcasing various beads and the process of making a Diet Coke can charm
3Drinking Diet Coke and discussing personal preference

Original caption

calling all my diet coke lovers 🥤 day 4 is for us!!! team diet coke forever @Diet Coke #bagcharms #craft #polymerclay #handmade #polymerclayartist

More from @by.raechi

Product placement

Diet Coke (ACTS - is drunk, its can is used as a reference for a charm, its branding is replicated on the charm; removing it would change the video) ; Coke (APPEARS - logo on can, removing it would not change the video); Diet Coke (APPEARS - logo on can, removing it would not change the video)

On-screen text

day turning without beads world's charm Diet an debate officially Coke crispy can specifically good over doesn't that only original the at somewhere converted point version even if now Costco go in a update Tower Henrikson post so tagging honestly even is now literally the good chonky bag charm with the just have stay make Coke guys do hi :)

Transcript

day turning without beads world's charm Diet an debate officially Coke crispy can specifically good over doesn't that only original the at somewhere converted point version even if now Costco go in a update Tower Henrikson post so tagging honestly even is now literally the good chonky bag charm with the just have stay make Coke guys do hi :)