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Remember the 22-year-old who ran a muscle car on fuel made entirely from plastic waste?

@vitalykorovitz

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Promoted product

Plasteline

Why it worked

The video leverages a high-stakes, visually impressive demonstration of a counter-intuitive technology, creating immediate curiosity and credibility.

Summary

The video profiles Julian Brown and his company, Jab Innovations, which has developed a technology to convert plastic waste into a high-octane fuel called Plasteline. It demonstrates the fuel's efficacy by powering a Rolls-Royce Dawn in a public drag race.

Structure

1Introduction of the inventor and his plastic-to-fuel technology
2Explanation of the microwave pyrolysis process
3Demonstration of the fuel powering a luxury vehicle
4Overview of the company's future plans for mobile reactors

Product placement

Jab Innovations (a) ACTS: it is the company behind the fuel technology and the reactor being demonstrated. Plasteline (a) ACTS: it is the fuel product being demonstrated as the power source for the Rolls-Royce. Rolls-Royce Dawn (a) ACTS: it is the vehicle being operated using the fuel. Removing these would change the video as they are the subject of the demonstration.

Original caption

Jab Innovations just ran a Rolls-Royce Dawn on Plastiline, a 110-octane fuel made entirely from plastic waste using microwave pyrolysis. Revolutionary green fuel tech powering luxury cars. #jabinnovations #plastiline #plasticwastefuel #cleanenergy #greenfuel

More from @vitalykorovitz

On-screen text

PLASTIC WASTE BECAME GASOLINE ON FUEL MADE ENTIRELY FROM PLASTIC WASTE IT AGAIN WITH A ROLLS ROYCE MEET JULIAN BROWN FOUNDER OF JAB INNOVATIONS WHO SPENT FIVE YEARS DEVELOPING PLASTELINE A 110 OCTANE GASOLINE MADE COMPLETELY FROM PLASTIC WASTE THROUGH MICROWAVE PYROLYSIS AND JUST RAN A 2016 ROLLS ROYCE DAWN ON IT IN FRONT OF A LIVE CROWD IN HUNTSVILLE ALABAMA THE PROCESS PUTS PLASTIC IN A CHAMBER WITH NO OXYGEN UNDER VACUUM AND MICROWAVE ENERGY BREAKS IT DOWN INTO FUEL WITHOUT BURNING IT IT ALREADY RAN SCAT PACKS BMW SUPERBIKES TRUCKS AND NOW A V12 ROLLS ROYCE DOING TWO DRAG PASSES ON A QUARTER GALLON THAT ROLLS ROYCE DAWN BECAME THE FIRST LUXURY VEHICLE AND FIRST V12 ENGINE IN HISTORY TO RUN ON FUEL MADE ENTIRELY FROM PLASTIC WASTE AND HALF THE CROWD THOUGHT THERE WAS NO WAY IT WOULD START UNTIL THE ENGINE FIRED NOW JULIAN IS BUILDING MARK FIVE A MOBILE REACTOR THAT PRODUCES PLASTELINE ON DEMAND AND HIS NEXT GOAL IS PLASTELINE STATIONS ACROSS ALABAMA IS THIS PROGRESS OR DANGER

Transcript

Remember the 22-year-old who ran a muscle car on fuel made entirely from plastic waste? He just did it again with a Rolls-Royce. Meet Julian Brown, founder of Jab Innovations, who spent five years developing Plasteline, a 110-octane gasoline made completely from plastic waste through microwave pyrolysis, and just ran a 2016 Rolls-Royce Dawn on it in front of a live crowd in Huntsville, Alabama. The process puts plastic in a chamber with no oxygen under vacuum, and microwave energy breaks it down into fuel without burning it. It already ran Scat Packs, BMW superbikes, trucks, and now a V12 Rolls-Royce doing two drag passes on a quarter gallon. That Rolls-Royce Dawn became the first luxury vehicle and first V12 engine in history to run on fuel made entirely from plastic waste, and half the crowd thought there was no way it would start until the engine fired. Now Julian is building Mark Five, a mobile reactor that produces Plasteline on demand, and his next goal is Plasteline stations across Alabama. Is this progress or danger?

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