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71.8Talking HeadStory Open hookLifestyle
Hook
My guy @Lucky came in with long hair and we decided to go back to the edgar cut
@cutzbydamon
28.1K followers · usually 9.9K views a post
Views
691.9K
Likes
22.7K
Comments
108
Shares
564
Promoted product
Why it worked
The video uses a clear before-and-after transformation, which is a highly engaging format for service-based businesses to demonstrate skill and attract new clients.
Summary
A barber performs a haircut transformation on a client, changing his long hair into an Edgar cut. The video serves as a portfolio piece to drive bookings for the barber's studio.
Structure
- 1Barber shows client's long hair
- 2Barber demonstrates cutting process
- 3Barber reveals final Edgar cut
- 4Client reacts to the new hairstyle
Product placement
Booksy (a) acts: the creator uses it as the booking platform for his services, which is the destination of the CTA in the bio. Removing it would change the ability to book the service.
Call to action
Link in bio to book an appointment
On-screen text
My guy @Lucky came in with long hair and we decided to go back to the edgar cut 👀 Which hairstyle is better? 📍Vancouver 📍Link in bio to book an appointment
Original caption
My guy @Lucky came in with long hair and we decided to go back to the edgar cut 👀 Which hairstyle is better? 📍Vancouver 📍Link in bio to book an appointment ••
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