Barnes & Noble doing their big one with all of this dragon merch✨

@amongthewonder

3.0K followers · usually 402 views a post

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SoundTikTok sound · lovers’ carvings

Promoted product

Barnes & Noble

Barnes & Noble’s online bookstore for books, NOOK ebooks & magazines. Shop music, movies, toys & games, too. Receive free shipping with your Barnes & Noble Membership.

5 videos5 creators

Why it worked

The video taps into a specific, highly engaged fandom (Fourth Wing/dragon fantasy readers) and provides a visual 'haul' or 'finds' style showcase that feels like a genuine recommendation rather than a traditional ad.

Summary

The creator showcases a collection of dragon-themed merchandise available at Barnes & Noble. The video encourages viewers to purchase these items via the creator's ShopMy link.

Structure

1Creator films a shelf of dragon-themed merchandise at Barnes & Noble
2Close-up shots of specific dragon plushies and book-related items
3Text overlay praises the store's selection
4

Original caption

@Barnes & Noble you have really been popping off with all of this dragon merch. It really makes me want to reread Fourth Wing and all of the other dragon books 🐉✨. Linked in my ShopMy! ❤️

More from @amongthewonder

Product placement

Barnes & Noble (a) ACTS: the video showcases their specific retail display of dragon-themed merchandise, which the creator is highlighting and recommending to viewers. Removing this would change the video entirely as it is the subject of the post. ShopMy (a) ACTS: the creator explicitly directs viewers to their ShopMy storefront to purchase the items shown. Removing this would remove the commercial destination of the video.