FOURTH WING LOVERS RUN TO SAM'S CLUB!!!!!

@readzwithmadz

24.8K followers · usually 3.6K views a post

Views

392.9K

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23.7K

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SoundTikTok sound · Fourth wing audio EditsbyChristiana

View velocity

+15.0K views over 4.1d · ~3.7K/day · 4 observations

Promoted product

Fourth Wing Crochet: FLIGHT OF DRAGONS

Fourth Wing, Official Fourth Wing Crochet, Rebecca Yarros, Onyx Storm, Iron Flame

Why it worked

The video taps into the massive popularity of the "Fourth Wing" book series and its associated fandom (BookTok). By presenting a unique, tangible product related to the series, it generated excitement and a sense of urgency among fans.

Summary

The video shows a "Fourth Wing Crochet" kit being discovered at Sam's Club. The creator expresses excitement and shows the contents of the kit, which includes materials to crochet a baby dragon named Andarna.

Structure

1Excited reaction to finding the product
2Revealing the "Fourth Wing Crochet" kit
3Showing the contents of the kit
4Highlighting the baby dragon crochet pattern

Product placement

Sam's Club: APPEARS - a retail store where the product is found. Removing it would change the location where the product is found, but not the product itself. Fourth Wing Crochet: FLIGHT OF DRAGONS: ACTS - This is a crochet kit based on the book series. It is being shown and handled, and its contents are described. Removing it would remove the subject of the video.