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@dermatologysurgeon — 256x breakout selling L'Oreal Paris Elvive Glycolic + Gloss | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

256×Talking HeadCuriosity Gap hookHealth

Hook

There is one drugstore hair care product that I recommend time and time again.

@dermatologysurgeon

839.3K followers · usually 85.1K views a post

Views

20.9M

Likes

96.0K

Comments

1.4K

Shares

5.9K

SoundTikTok sound · original sound - dermatologysurgeon

Promoted product

L'Oreal Paris Elvive Glycolic + Gloss

Discover all Makeup, Skin care, Men & Hair Products on the L'Oréal Paris homepage and browse our exclusive content within the Beauty Magazine.

Why it worked

The video leverages the creator's authority as a dermatologist to provide a scientific explanation for a common beauty problem, making the product recommendation feel like expert advice rather than a standard advertisement.

Summary

A dermatologist explains the science behind the L'Oreal Paris Elvive Glycolic + Gloss hair care line, demonstrating how it smooths hair cuticles to increase shine. She highlights the product's affordability and effectiveness across all hair types.

Structure

1Introduction of the recommended product
2Explanation of the science behind glycolic acid for hair
3Demonstration of the product's effect on hair fibers
4Application instructions for the leave-in serum

Original caption

For the shiniest, glossiest hair at a drugstore price, try @loréal paris usa Elvive + Glycolic Gloss. It’s powered by glycolic acid which helps the cuticle lie flat to reflect light for maximum shine. #lorealparispartner #glycolicacid #hairgloss #lorealparishaircare #dermatologist

More from @dermatologysurgeon

More breakout videos from this creator.

5Final endorsement of the product's quality and price

Product placement

(a) L'Oreal Paris Elvive Glycolic + Gloss shampoo and conditioner: The creator holds the bottles, explains their function (glycolic acid helps the cuticle lie flat for shine), and demonstrates the formula's effect on hair fibers in a lab setting. This is the primary subject of the video. (b) L'Oreal Paris: The brand name appears in the partnership disclosure and on the product packaging. Removing the product would remove the entire purpose of the video.

On-screen text

10/10 L'Oreal Paris Partner OMG $5 shampoo & conditioner that makes hair SO SHINY in the lab testing the glycolic acid formula! shine when the cuticle is flat! represents a hair fiber apply on dry or damp hair TRANSFORMS ALL TYPES OF HAIR RESULTS - NO RETOUCHING

Transcript

There is one drugstore hair care product that I recommend time and time again. And that's the L'Oreal Paris Elvive Glycolic + Gloss line. It's powered by glycolic acid, which is an alpha hydroxy acid that helps the hair cuticle lie flat, so that it reflects more light for that supermodel gloss and shine. For the best results, apply the high shine leave-in serum after the shampoo and conditioner, because it contains a 4% glycolic acid complex for even more shine and hair that is up to 14 times smoother. I partner with L'Oreal Paris because they test on all hair types and make salon quality hair care at a drugstore price.

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