Why it worked
The video uses a clear and easily digestible 'bad, good, great' rating system for common skincare concerns, making it highly shareable and informative for a broad audience interested in skincare.
Summary
The video categorizes various skincare and hygiene products into 'bad', 'good', and 'great' for specific concerns like body odor, closed comedones, dark circles, post-acne marks, dark inner thighs, damaged barrier, and wrinkles. It presents products for each category, offering recommendations for different skin issues.
Product placement
Salt & Stone (acts: deodorant, removes body odor, removing it would change the video) | TOUGH (acts: deodorant, removes body odor, removing it would change the video) | Dove Clinical Care (acts: deodorant, removes body odor, removing it would change the video) | St. Ives Fresh Skin Apricot Scrub (acts: facial scrub, used for closed comedones, removing it would change the video) | The Ordinary Glycolic Acid 7% Toning Solution (acts: toner, used for closed comedones, removing it would change the video) | Differin Gel (acts: acne treatment, used for closed comedones, removing it would change the video) | Preparation H (acts: cream, used for dark circles, removing it would change the video) | Caffeine Eye Cream (acts: eye cream, used for dark circles, removing it would change the video) | Eucerin Radiant Skin (acts: skin cream, used for dark circles, removing it would change the video) | Bio-Oil (acts: skincare oil, used for post acne marks, removing it would change the video) | Paula's Choice Exfoliate 2% BHA (acts: exfoliant, used for post acne marks, removing it would change the video) | Dry Brush (acts: body brush, used for dark inner thighs, removing it would change the video) | First Aid Beauty Anti-Chafe Stick (acts: anti-chafe stick, used for dark inner thighs, removing it would change the video) | Toothbrush (acts: toothbrush, used for damaged barrier, removing it would change the video) | Desitin Maximum Strength (acts: diaper rash cream, used for damaged barrier, removing it would change the video) | La Roche-Posay Cicaplast Baume B5 (acts: skin balm, used for damaged barrier, removing it would change the video) | PuraNose Reusable Silicone Wrinkle Patches (acts: wrinkle patches, used for wrinkles, removing it would change the video) | The Ordinary C E Ferulic (acts: serum, used for wrinkles, removing it would change the video)