@dermatologysurgeon — 12x breakout

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large pores

@dermatologysurgeon

827.8K followers · usually 71.7K views a post

Views

810.3K

Likes

39.0K

Comments

334

2.3K

Why it worked

The video uses a clear, comparative "bad, good, great" format for common skincare concerns, making it easily digestible and shareable. The quick-paced visual presentation of different products and methods for each concern likely drove engagement and watch time.

Summary

The video categorizes various skincare concerns and suggests products or methods as "bad," "good," or "great." It covers issues like large pores, dark circles, stretch marks, crepey neck, closed comedones, dark lips, and dark knees, visually presenting different options for each.

Structure

1Introduction of skincare concerns
2Rating methods/products for large pores
3Rating methods/products for dark circles
4Rating methods/products for stretch marks
5Rating methods/products for crepey neck
6Rating methods/products for closed comedones
7Rating methods/products for dark lips
8Rating methods/products for dark knees

Product placement

BAD: A facial steamer (appears, does not act, removing it does not change the video). GOOD: The Ordinary (appears, does not act, removing it does not change the video). GREAT: Remedy (appears, does not act, removing it does not change the video). BAD: A charcoal mask applied to the eyes (appears, does not act, removing it does not change the video). GOOD: Dr. Melaxin (appears, does not act, removing it does not change the video). GREAT: Sunglasses (appears, does not act, removing it does not change the video). BAD: Bio-Oil (appears, does not act, removing it does not change the video). GOOD: Good Molecules Hyaluronic Acid Serum (appears, does not act, removing it does not change the video). GREAT: Tretinoin Cream (appears, does not act, removing it does not change the video). BAD: Gua Sha stone (appears, does not act, removing it does not change the video). GOOD: StriVectin (appears, does not act, removing it does not change the video). BAD: A loop tool (appears, does not act, removing it does not change the video). GOOD: ISDIN (appears, does not act, removing it does not change the video). GREAT: Differin Epiduo Acne Gel (appears, does not act, removing it does not change the video). BAD: Carmex (appears, does not act, removing it does not change the video). GOOD: EADEM (appears, does not act, removing it does not change the video). GREAT: Aquaphor (appears, does not act, removing it does not change the video). BAD: Arm & Hammer Baking Soda (appears, does not act, removing it does not change the video). GOOD: Vanicream (appears, does not act, removing it does not change the video). GREAT: La Roche-Posay (appears, does not act, removing it does not change the video).