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244OtherDirect Question hookLifestyle
Hook
If this was your dog, would you still stay silent?
@animalrightsdaily
33.3K followers · usually 2.4K views a post
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535.2K
Likes
138.1K
Comments
6.6K
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Why it worked
The video leverages high-arousal emotional imagery of animals in distress to create a strong moral imperative, effectively driving engagement for an activist cause.
Summary
The video uses a song and footage of beagles in laboratory equipment to protest against Marshall BioResources. It provides details for an upcoming protest event in North Rose, New York.
Structure
- 1Emotional footage of beagles in lab equipment
- 2Song lyrics emphasizing the passage of time
- 3Call to action for a protest event
- 4Details on location and date of the protest
Call to action
Go to Marchforanimals.org for info to join the current march to shut down Marshall Bio Resources, and/or join the protest at MBR on the last day of the march
On-screen text
If this was your dog, would you still stay silent?
PROTEST
MARSHALL BIORESOURCES
📍 NORTH ROSE, NEW YORK
📅 SEPTEMBER 26, 2026
Or would you
do something about it?
STAND WITH THE ANIMALS
END ANIMAL TESTING
📍 5800 LAKE BLUFF ROAD,
NORTH ROSE, NY 14516
🌐 MarchForAnimals.org
Transcript
You can hear the whistle blow a hundred miles. Lord I'm one, Lord I'm two, Lord I'm three, Lord I'm four.
Original caption
[READ HERE] Go to Marchforanimals.org for info to join the current march to shut down Marshall Bio Resources, and/or join the protest at MBR on the last day of the march, which will include live speeches and music, food trucks and more while we demand freedom for the animals at MBR. Link page In bio with other ways to help - Scott Marshall, the owner of Marshall Bio Resources, runs the biggest breeding facilities in the world. One of his facilities, based in North Rose NY, breeds thousands of beagles, cats, ferrets, and pigs in horrific conditions for over 80 years to be sold for cruel & outdated experiments. MBR also conducts experiments on site. (Despite animal testing having an almost 100% failure rate and not being legally required for ANYTIING, including medical.) He also owns Marshall pet products that are sold by Petco, Amazon, Wal-Mart, and more, + supplies all ferrets in USA pet stores. #fyp #viral #dog #dogsoftiktok #animals
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