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322OtherDirect Question hookLifestyle
Hook
is their life really worth your new lipstick?
@bramble_that_spaniel
4.5K followers · usually 753 views a post
Views
239.1K
Likes
28.2K
Comments
1.4K
Shares
2.4K
Why it worked
The video uses a highly emotional, controversial topic combined with a popular song to drive engagement through shock and moral outrage.
Summary
The video features footage of beagles in a laboratory setting, accompanied by a song and text questioning the morality of animal testing for cosmetics. It is an awareness-raising post rather than a product promotion.
Structure
- 1Visuals of beagles in lab cages
- 2Text overlay questioning animal testing
- 3Emotional song playing in the background
On-screen text
is their life really worth your new lipstick?
Transcript
Something deep inside me tells me that you're not better now. I'm sorry that I couldn't help, but I'm so glad I made it out. And I'm crying on my own, and I'm asking for why don't you want this anymore? And I'm craving you to change for me. And I hear you and I love you, but my heart it hurts for you and I just cannot give you what you need. Even my too much of my hands are tied, because you said you were thinking about
Original caption
#DOG :: I'm actually sobbing, how tf can anyone do that to an innocent animal, how can you be so heartless. || #animaltestingawarness #savethebeagles #makemefamouse✨ #fypシ゚viral🖤tiktok
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