Why it worked
The video taps into a common frustration with smartphone screens in bright sunlight, using humor and a direct appeal to a major brand to create relatable and shareable content.
Summary
The creator is sunbathing and complains that their iPhone screen is too dim to see due to the bright sunlight. They jokingly ask Apple to add a "tanning setting" to their phone to improve visibility in such conditions.
Structure
- 1Creator sunbathing
- 2Complains about phone screen visibility
- 3Requests a "tanning setting" from Apple
Product placement
Apple (phone): ACTS - it is the device the creator is trying to use to see their phone screen in the sun. Removing it would change what happens in the video. iPhone: ACTS - it is the device the creator is trying to use to see their phone screen in the sun. Removing it would change what happens in the video.
On-screen text
Hey Apple if you're watching this, can we please have a tanning setting so I can actually see my phone and not an overheating black box