call me OA, but having bad hair literally ruins my mood for the entire day

@alyssasvids

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Promoted product

Dove Ferulic+ UV Repair & Glow

Hair is made of 90% protein, the source of its strength and beauty. But over time, daily UV exposure can cause 4x more protein damage than equivalent heat styling, and UV damage can lead to dull, lifeless hair.Discover the NEW Dove UV Repair & Glow, with Bio-Protein Care and Ferulic+ Serum. It works to counteract and repair internal UV damage. It repairs up to 99% of accumulated damage caused by UV rays*, for 8x shinier hair' Bio-Protein Care is a new hair technology developed by Dove, that works in harmony with the proteins in hair to help repair the signs of intense hair damage, both inside and out. *internal hair damage, with system use' vs. non-conditioning shampooINGREDIENTS: Water, Cetearyl Alcohol, Dimethicone, Behentrimonium Chloride, Perfume, Glycerin, Dipropylene Glycol, Amodimethicone, Citric Acid, Sodium Benzoate, Sodium Gluconate, Sodium Citrate, Disodium EDTA, Lactic Acid, Cetrimonium Chloride, Phenoxyethanol, PEG-7 Propylheptyl Ether, Niacinamide, Ferulic Acid, Cocos Nucifera (Coconut) Oil, Tocopheryl Acetate, Prunus Armeniaca (Apricot) Kernel Oil, Chenopodium Quinoa Seed Extract, Hydrolyzed Cicer Extract, Lens Esculenta (Lentil) Seed Extract, CI 19140, CI 17200INSTRUCTIONS: Put a coin-sized amount on your palm, and apply through wet hair from middle to ends. Avoid roots. Leave on for 1 minute, then rinse out easily.SAFETY INSTRUCTIONS: For external use only.BENEFIT: UV Damage CareSCENT: Fruity, Floral, AmberSTORAGE TEMPERATURE: Keep away from direct sunlight.COUNTRY OF ORIGIN: PH LOCAL

Why it worked

The video uses a relatable travel-pain-point hook and positions the product as a necessary 'sunscreen for hair' solution, making the promotional content feel like helpful advice.

Summary

The creator discusses how travel conditions like humidity and UV exposure damage her hair and ruin her confidence. She introduces the Dove Ferulic+ UV Repair & Glow line as a solution, demonstrating the products and explaining their protective benefits.

Original caption

sunscreen for your hair ?! ☀️🧴 @Dove PH #UVRepairandGlow #DovePH #DoveHair

More from @alyssasvids

Structure

1Identify the problem of hair damage during travel
2Explain the impact of environmental factors on hair
3Introduce Dove Ferulic+ UV Repair & Glow as the solution
4Demonstrate the product range and explain its benefits
5Provide a call to action to try the product

Product placement

Dove Ferulic+ UV Repair & Glow (a) ACTS: The creator demonstrates the shampoo, conditioner, hair mask, and serum, explains their benefits (sunscreen for hair, 8x shine, damage protection), and shows herself using the serum. Removing these products would remove the entire purpose of the video.

Call to action

definitely check out Dove Ferulic+ UV Repair & Glow and share this with a friend to share your shine secret

On-screen text

call me OA but having bad hair literally ruins my mood for the entire day sometimes even the entire trip so much less confident my photos never turn out nice and it's so difficult because different places have different climates can really mess with my hair like humidity, heat UV exposure, and even just being in transit all day can really take a toll so it's really important to take steps to make sure your hair looks good you've been planning for so long and now I feel so much more confident that my hair will be okay through it all with the NEW Dove Ferulic+ UV Repair & Glow yes, UV this is sunscreen for your hair the new Dove Ferulic+ UV Repair & Glow repairs hair fibers for all day damage protection and 8x shine keeping my hair protected through different climates, humidity, pollution, and just everything my hair goes through in a day really important to protect your beautiful hair from the sun these products make it really easy because they feel really light-weight and easy to use so definitely check out Dove Ferulic+ UV Repair & Glow so your hair can look good no matter where you are and share this with a friend to share your shine secret

Transcript

Call me OA, but having bad hair during a trip literally ruins my mood for the entire day, sometimes even the entire trip. Because it makes me so much less confident, my photos never turn out nice, and it's so difficult because different places have different climates and conditions that can really mess with my hair. Like humidity, heat, UV exposure, and even just being in transit all day can really take a toll on your hair. So it's really important to take steps to make sure your hair looks good on the trip you've been planning for so long. And now I feel so much more confident that my hair will be okay through it all with the new Dove Ferulic+ UV Repair & Glow. Yes, UV. This is sunscreen for your hair. The new Dove Ferulic+ UV Repair & Glow repairs hair fibers for all day damage protection and 8x shine, keeping my hair protected through different climates, humidity, pollution, and just everything my hair goes through in a day. It's honestly really important to protect your beautiful hair from the sun. These products make it really easy because they feel really light-weight and easy to use. So definitely check out Dove Ferulic+ UV Repair & Glow so your hair can look good no matter where you are, and share this with a friend to share your shine secret.