Why it worked
The video leverages the popular haul format with visually appealing product displays and a clear focus on a desirable brand, Aritzia. The inclusion of try-on photos adds value by showing how the clothes look on a person, making it relatable and aspirational for viewers interested in fashion.
Summary
This is a photo-based haul video showcasing various clothing items from Aritzia. The creator displays multiple bags from the brand and then proceeds to show individual clothing pieces, including fleece jackets, sweat sets, sweaters, and outerwear, with some items being modeled in inset photos.