Why it worked
The video leverages the popular 'try-on haul' format, which provides social proof and visual appeal, making it easy for viewers to visualize the product on themselves.
Summary
The creator showcases a new sage green Viola dress from Aritzia by unboxing it and trying it on. The video highlights the fit and style of the garment for the upcoming spring and summer seasons.
Structure
- 1Display of product details on screen
- 2Unboxing the dress from the Aritzia bag
- 3Trying on the dress
- 4Showing the fit from different angles
Product placement
The Aritzia Viola dress is the primary focus of the video, shown in its packaging and worn by the creator.
On-screen text
New Spring
Viola Aritzia Dress
Try On