The video leverages the popular 'try-on haul' format, which provides social proof and visual appeal, making it easy for viewers to visualize the product on themselves.
Summary
The creator showcases a new sage green Viola dress from Aritzia by unboxing it and trying it on. The video highlights the fit and style of the garment for the upcoming spring and summer seasons.
Structure
1Display of product details on screen
2Unboxing the dress from the Aritzia bag
3Trying on the dress
4
Original caption
New drop from @aritzia this beautiful light green dress is perfect for spring and summer! 🥰 #fyp #dresses #spring #Summer #wardrobe #girlswhoshop
More from @mpaage
More breakout videos from this creator.
Showing the fit from different angles
Product placement
The Aritzia Viola dress is the primary focus of the video, shown in its packaging and worn by the creator.