Loading video…
All breakouts
21.2Talking HeadPOV / Skit hookLifestyle
Hook
POV: that teammate who CANNOT keep a secret during warm-up
@brittany1wilson
922.3K followers · usually 94.2K views a post
Views
1.6M
Likes
16.2K
Comments
227
Shares
226
View velocity
+1.4M views over 8.4d · ~168.3K/day · 9 observations
Promoted product
On football boots
Why it worked
The video leverages the excitement around a major athlete signing with a popular brand, creating a sense of exclusive, "insider" information that encourages sharing and discussion.
Summary
A soccer player shares a secret with her teammate about the brand 'On' signing Kylian Mbappé and co-designing football boots. The teammate expresses excitement and asks when the boots will be available.
Structure
- 1Teammate shares a secret about 'On' entering soccer
- 2Reveals Kylian Mbappé has been signed
- 3Mentions co-designed football boots are coming soon
- 4Teammate asks about availability
- 5Teammate is told to keep it a secret
Product placement
On (brand): ACTS - mentioned as getting into soccer and signing Kylian Mbappé, and co-designing football boots. Removing this changes what the video is about. Kylian Mbappé (person): ACTS - mentioned as being signed by On and co-designing football boots. Removing this changes what the video is about. football boot (product): ACTS - mentioned as being co-designed by On and Kylian Mbappé. Removing this changes what the video is about. TikTok (platform): APPEARS - the video is hosted on TikTok. Removing it does not change what happens in the video.
Original caption
You heard it here first… @On is getting into soccer (or football), they signed Kylian Mbappé, and their co-designed football boots are coming out soon! (but keep it between us okay?) #Soccer #soccerplayer #mbappe
More from @brittany1wilson
More breakout videos from this creator.
