The video likely went viral due to the sheer spectacle of the extreme weight being lifted, which is inherently attention-grabbing and shareable. The quick cuts and the final surprised face add to the dramatic effect.
Summary
The video shows a man performing a heavy deadlift with an extremely large amount of weight on the barbell. The man is wearing a t-shirt that says "RAM RAM" and appears to be in a gym setting. The video then cuts to a close-up of a man's face with a surprised expression.