ZARA

@maria.fashionover40

201.3K followers · usually 5.9K views a post

Views

138.2K

Likes

2.1K

Comments

45

Shares

131

SoundTikTok sound · Inside My Soul

Promoted product

Zara jacket and jeans

Why it worked

The video leverages the popularity of the Zara brand and the common interest in fashion hauls. The creator showcases relatable items and asks for audience engagement, encouraging comments and shares.

Summary

The creator unboxes and tries on a Zara bomber jacket and jeans. She shows the items, their tags, and how they fit, asking viewers which items they would keep.

Structure

1Unboxing Zara items
2Trying on the jacket
3Showing the jacket's details
4Trying on the jeans
5Showing the jeans' details
6

Original caption

@ZARA new in ❤️ How nice is the bomber jacket?🤎 I love it! 🥰 I also love the jeans in size 4 👖 What would you keep? #zaranewin #zara #zaratryon #zarahaul #fashionover40

More from @maria.fashionover40

Product placement

Zara (brand): Appears as a logo on the box, on the t-shirt, on the jacket, and on the tags of the jacket and jeans. It is a clothing retailer. Removing it would not change what happens in the video, as the video is about the items themselves, not the brand's presence. Zara (clothing items): The jacket and jeans are shown and tried on. They are clothing items sold by Zara. Removing them would change what happens in the video, as they are the subject of the haul.