ZARA

@maria.fashionover40

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SoundTikTok sound · original sound - officialfajarasiamusic

Promoted product

Zara

Zara is a clothing retailer that releases new collections in limited quantities to encourage impulse purchases and drive sales without relying on discounts.

57 videos41 creators

Why it worked

The video uses a popular, high-intent 'unboxing' format that provides immediate visual gratification and style inspiration for the viewer.

Summary

The creator performs an unboxing of a new pair of shoes from Zara. She then tries them on to show how they look.

Structure

1Unboxing the Zara package
2Revealing the fur-lined loafers
3Trying on the shoes

Product placement

ZARA (a) it ACTS — the video shows the unboxing and demonstration of a pair of shoes from this brand. Removing the brand name would change the video as it is a specific product haul.