Why it worked
The video leverages the relatable and heartwarming experience of grandparenthood, combined with the celebrity status of Salma Hayek, to create an emotionally resonant and shareable moment.
Summary
Salma Hayek shares her joy and emotional connection to being a grandmother, expressing how much she loves her grandchild and cherishes the experience, even though she sometimes wishes she could keep him all to herself.
Structure
- 1Introduction to Salma Hayek as a grandmother
- 2Her initial reaction and feelings about being a grandma
- 3Her deep connection and love for her grandchild
- 4Her desire to keep the grandchild
- 5The bittersweet reality of returning the grandchild
Product placement
TODAY: Appears as a watermark and on-screen text. Removing it would not change what happens in the video.
Salma Hayek: Appears as the subject of the video. Removing her name would change what happens in the video.
On-screen text
Salma Hayek Loves Being a Grandma 🥹
You are now a grandmother.
How does it feel?
I love it.
I love— Look at that. I love it.
I don't know that
it's about being a grandma
or just about him.
You know, how
fantastic he is and how easy he is
and how special
and how much I connect with him and
how much I miss him.
How much I miss him.
But I do love being a grandma.
But it's more about him.
And then you get to give him back
when he starts to cry.
Unfortunately. Don't think I'm
happy about that. I know that some
grandparents say that.
I wish I could just keep him
in my house.