TODAY

@todayshow

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SoundTikTok sound · original sound - todayshow

Why it worked

The video capitalizes on a significant and historic achievement in the entertainment industry, making it newsworthy and shareable. The "TODAY Show" brand also lends credibility and reach.

Summary

Jean Smart made history by becoming the first woman to win an acting Emmy for every season of a show's run, specifically for her role as Deborah Vance on "Hacks." The "TODAY Show" shared this celebratory moment, highlighting her achievement.

Structure

1Introduction of Jean Smart's historic Emmy win
2Jean Smart becomes the first woman to win an Emmy for every season of a show
3Highlighting her role as Deborah Vance on "Hacks"
4"TODAY Show" shares the celebratory moment
5Mention of her eighth Emmy win and 15th nomination

Product placement

TODAY Show (ACTS - it is the creator of the video, and its logo appears. Removing it would change what happens in the video.) NBC Television Academy (APPEARS - it is a logo in the corner. Removing it would not change what happens in the video.)

On-screen text

TODAY SEPT. 14, 2026 Jean Smart Becomes First Woman to Win an Acting Emmy for Every Season of a Show

Original caption

After winning her fifth Emmy for portraying Deborah Vance on “Hacks,” Jean Smart is now the first woman to win the award for every season of a show’s run.