Why it worked
The video leverages the popular 'What I eat in a day' format, which is highly relatable and provides a voyeuristic look into a professional's daily routine, making the product placement feel like a natural part of the creator's lifestyle.
Summary
A creator documents her snacks and meals throughout a workday at the office, focusing on various packaged biscuits and a prepared lunch. The video highlights the contents of her desk drawer and her eating routine.
Structure
- 1Introduction to office snacks
- 2Opening desk drawer
- 3Eating biscuits
- 4Preparing and eating lunch
- 5Consuming more snacks
Product placement
McVitie's Digestives: (a) ACTS — the creator opens the package and eats the biscuits; removing it would change the content of the meal shown. Fab!: (a) ACTS — the creator opens the package and eats the biscuits; removing it would change the content of the meal shown. Pringles: (b) APPEARS — visible in the drawer, but not consumed or operated; removing it would not change the video. none: no other brands.