I need someone to clap for me, because I actually love Ulta Beauty with only three things.

@beautymavenraven

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SoundTikTok sound · original sound - beautymavenraven

Promoted product

AmLactin

Amlactin® is the #1 Dermatologist Recommended Moisturizer Brand with Lactic Acid. Each formula is carefully formulated with 5-15% concentrations of Lactic Acid for deeply hydrating, experience-it-to-believe-it results you can see and feel that uncover your true skin.

2 videos2 creators

Why it worked

The video uses a relatable 'shopping haul' format combined with a clear, time-sensitive discount offer, making the promotion feel like helpful advice rather than a hard advertisement.

Summary

The creator shares her haul from Ulta Beauty, highlighting three Amlactin skincare products she purchased. She explains the benefits of the products and encourages viewers to shop the Amlactin sale at Ulta Beauty.

Structure

1Creator shows her Ulta Beauty bag
2Introduces the three Amlactin products
3Explains the benefits of the products for skin
4

Original caption

#ad Clap for me, plzzz #AmlactinPartner I left @Ulta Beauty with exactly what I came for, and I’m so proud! But you wanna know the best part? I saved money from shopping the Fall Haul Sale. @Amlactin is 30% off from September 19 through October 3rd. #AmlactinatUlta #beautymavenraven

More from @beautymavenraven

Product placement

Ulta Beauty: (a) ACTS - the creator shops there, shows the bag, and mentions their sale. Removing it would change the context of the sale. Amlactin: (a) ACTS - the creator demonstrates the products on her skin and explains their benefits. Removing it would remove the subject of the video.

Call to action

Shop Amlactin's 30% off sale during Ulta Beauty's Fall Haul sale from 9/19-10/3

On-screen text

When you leave Ulta Beauty with exactly what you needed Ulta Beauty's Fall Haul sale is BACK from Sept 19th - Oct 3rd All Amlactin products are 30% off from 9/19 - 10/3 great for face and body Shop Amlactin's 30% off sale during Ulta Beauty's Fall Haul sale from 9/19-10/3

Transcript

I need someone to clap for me, because I actually love Ulta Beauty with only three things. And everything was on sale. Ulta Beauty is having their Fall Haul sale from September 19th until October 3rd. I've partnered with Amlactin because the entire brand is 30% off at Ulta Beauty. The Intensive Healing Cream and the Bright and Smooth Serum, both of these will gently exfoliate and deeply hydrate your skin, especially since we are in between seasons. I want to keep that healthy glow in my skin, especially since the Bright and Smooth Serum has a 5% AHA that clears dead surface cells, so the brightening ingredients can do exactly what they need. And there's even more products from Amlactin in store and online at Ulta Beauty. So head over and shop the sale before it's too late.

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