NEW launch at Ulta !!

@angelaxbeauty

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SoundTikTok sound · original sound - angelaxbeauty

Promoted product

BEING FRENSHE

At Frenshe, our goal is to uncomplicate wellness and empower our audience to their best, authentic selves.

2 videos2 creators

Why it worked

The video taps into the excitement of a new product launch from a beloved brand at a popular retailer, using a relatable "haul" format to showcase the products and their benefits.

Summary

The creator excitedly shares the news of a new launch from her favorite self-care brand, Being Frenshe, now available at Ulta Beauty. She then proceeds to shop for and demonstrate several products from the line, highlighting their scents and benefits.

Structure

1Announces new launch at Ulta
2Drives to Ulta
3Shops for Being Frenshe products
4Demonstrates products in use

Original caption

self-care lovers…this one’s for you 🤭🤍🌸 this brand has had my heart for the longest time & I’m so glad I can grab it at Ulta now !! @BEING FRENSHE @Ulta Beauty #beingfrenshe #ultabeauty #selfcareroutine #selfcarefinds

More from @angelaxbeauty

Product placement

Ulta: APPEARS - a store name, removing it would change what happens in the video. BEING FRENSHE: ACTS - a brand of self-care products (body wash, lotion, serum stick, oil) that are purchased and used by the creator. Removing it would change what happens in the video. Ulta Beauty: APPEARS - a store name, removing it would change what happens in the video.

Call to action

grab them at Ulta Beauty

On-screen text

NEW launch at Ulta !! nobody understands how excited I am right now because one of my favorite self care brands just dropped at Ulta never thought this day would come but let's go grab it I have my mini microphone we're ready to go made it to my favorite place New just body care Refresh your routine with just-dropped finds. Discover more at ulta.com I found it being frenshe's officially at Ulta Beauty these are the scents that they have I think I'm gonna go with cashmere vanilla grabbing the nourishing body wash, milky body lotion, soothing body serum stick, and the body and hair radiance oil let's go check out New just body care Refresh your routine with just-dropped finds. Discover more at ulta.com I found it being frenshe's officially at Ulta Beauty these are the scents that they have I think I'm gonna go with cashmere vanilla grabbing the nourishing body wash, milky body lotion, soothing body serum stick, and the body and hair radiance oil let's go check out now let's go try these out I love this brand because their products really make your routine feel more intentional it's like having your own little spa at home cashmere vanilla is my favorite scent it just smells so luxurious and it's the perfect way to start unwinding all of their products are actually made with a scent technology that's proven to boost your mood I love this serum stick because it's made with magnesium so I like putting it on any tension points and I'll finish off with the body and hair radiance oil to give my skin and hair that healthy glow if you also wanna try them out you can grab them at Ulta Beauty

Transcript

nobody understands how excited I am right now because one of my favorite self care brands just dropped at Ulta. I never thought this day would come but let's go grab it. I have my mini microphone, we're ready to go. Made it to my favorite place. Guys, I found it. Being Frenshe's officially at Ulta Beauty. These are the scents that they have. I think I'm gonna go with cashmere vanilla. Grabbing the nourishing body wash, milky body lotion, soothing body serum stick, and the body and hair radiance oil. Let's go check out. Now let's go try these out. I love this brand because their products really make your routine feel more intentional. It's like having your own little spa at home. Cashmere vanilla is my favorite scent. It just smells so luxurious and it's the perfect way to start unwinding. All of their products are actually made with a scent technology that's proven to boost your mood. I love this serum stick because it's made with magnesium, so I like putting it on any tension points. And I'll finish off with the body and hair radiance oil to give my skin and hair that healthy glow. If you also wanna try them out, you can grab them at Ulta Beauty.