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52.2Silent UGCCuriosity Gap hookLifestyle
Hook
I wish I knew this
@felykdimon
136.4K followers · usually 13.9K views a post
Views
705.6K
Likes
11.1K
Comments
301
Shares
1.9K
Why it worked
The video uses a common holiday trope (Elf on the Shelf) in a humorous and unexpected way, creating a relatable and shareable moment for parents.
Summary
A child is sleeping in bed while someone uses scissors to cut small holes in their red shirt. An elf on the shelf toy is then shown holding the scissors, seemingly in the act of cutting the shirt.
Structure
- 1Child sleeping in bed
- 2Shirt is cut with scissors
- 3Elf on the shelf appears with scissors
- 4Elf holds scissors near the shirt
- 5Elf is positioned as if it cut the shirt
On-screen text
I wish I knew this
last Christmas 🎄👶
Original caption
Part 1: ELF ON THE SHELF idea! I wish I knew last year! #elf #elfontheshelf #christmas #idea
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