@felykdimon — 82x breakout selling MyRadar

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The First Things I do to keep my kids safe during A Hurricane 🌀‼️

@felykdimon

139.8K followers · usually 16.1K views a post

Views

1.3M

Likes

24.4K

Comments

933

2.2K

Promoted product

MyRadar

Why it worked

The video leverages high-stakes, relatable urgency regarding hurricane safety to naturally integrate a utility app that provides essential, actionable information.

Summary

The creator demonstrates hurricane preparation steps, including using the MyRadar app to check storm surge warnings and creating emergency cash storage kits. The video focuses on practical safety hacks for families during severe weather events.

Structure

1Opening the MyRadar app to check hurricane alerts
2Demonstrating a DIY waterproof bag for emergency cash
3Packing a snack bag for the kids
4Finalizing the emergency preparation kit

Product placement

MyRadar (a weather tracking app) ACTS: the creator opens the app, shows the radar interface, and demonstrates the storm surge warning notification. Removing this would change the video's content as it is the primary tool used for the hurricane preparation demonstration. Bank of America (a bank) APPEARS: the logo is visible on a credit card. Removing this would not change the video as it is just a generic card used for storage. Sharpie (a marker) APPEARS: the brand is visible on the marker. Removing this would not change the video as it is a generic tool.

Original caption

The first things I do to keep my kids safe when a hurricane is coming 🌀❤️ And here is the first hurricane of the season! Hurricane Isiah is approaching, and we’ve been placed under a mandatory evacuation order for Zones B & C. When you have kids, safety comes first, so we’re getting everything ready and making sure we’re prepared to leave if needed. 🙏🏼 Sharing the first things I do to prepare my family in case this helps another mom. ❤️ Stay safe, listen to local officials, and don’t wait until the last minute to prepare. 🌀🏠👨‍👩‍👦‍👦 #Hurricane #safety #hurricaneisaias #emergency #momhack Hurricane preparations Hurricane Isaias 2026