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36.1Text-HeavyContrarian hookLifestyle
Hook
How did we let the activewear industry lose all its swag
@oramie.co
17.1K followers · usually 12.1K views a post
Views
400.1K
Likes
88.3K
Comments
74
Shares
2.5K
Why it worked
The video likely resonated with viewers by tapping into nostalgia for past activewear trends and sparking a conversation about current fashion choices in the activewear space.
Summary
The video displays a montage of images featuring women in various activewear styles from different eras. The on-screen text poses a rhetorical question about the perceived loss of "swag" in the modern activewear industry.
Structure
- 1Introduction of the question about activewear's lost swag
- 2Montage of historical and contemporary activewear images
- 3Visuals transition through different styles and eras
- 4Concluding with the lingering question
On-screen text
How did we let the activewear industry lose all its swag
Original caption
Dw I am bringing it back when we launch this December #cottonactivewear #vintageactivewear #y2k #yogamom
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