WHAT IS THE PURPOSE OF THIS?! 😭

@mattrandon

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SoundTikTok sound · original sound - mattrandon

Promoted product

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Why it worked

The video taps into a common point of confusion or curiosity about everyday objects, using a relatable scenario (refilling shower products) and a playful, engaging tone to encourage viewer interaction and sharing of information.

Summary

The creator questions the purpose of a three-chambered shower dispenser, demonstrating how to refill it with shampoo, conditioner, and body wash from their original bottles. They express confusion about its utility compared to using the original containers, ultimately finding the visual appeal of the colored liquids in the dispenser to be the primary reason for its use.

Structure

1Questioning the purpose of a shower dispenser
2Demonstrating refilling with shampoo, conditioner, and body wash
3Speculating on hygiene and aesthetics as reasons for use
4Expressing confusion and finding the visual aspect appealing

Product placement

Dove refreshing body wash (acts - it is poured into a dispenser, its result is visible, and it is used for its intended purpose); Garnier Fructis Sleek & Shine Smoothing Conditioner (acts - it is poured into a dispenser, its result is visible, and it is used for its intended purpose); Garnier Fructis Sleek & Shine Smoothing Shampoo (acts - it is poured into a dispenser, its result is visible, and it is used for its intended purpose)

Call to action

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Original caption

CRAZY ASMR SHAMPOO REFILL!😱 Credit: @Jordi | SAHM ❤️ #cleaninghacks #cleaningtips #cleaningtok #shampooandconditioner #shampoo

More from @mattrandon

On-screen text

WHAT IS THE PURPOSE OF THIS?! 😭 Follow for more!💖

Transcript

Can someone please explain to me what the purpose of this container is for? Why are we not keeping our shampoo, body wash, and conditioner in the containers that they come with? Like, what is the purpose of putting it in another container that does the exact same thing? The original container? Oh, it's pretty though. I guess it's just to see the color? Or, or maybe it's like a hotel or an Airbnb where a lot of people come and so it's less hygienic to just use the bottles and we use a dispenser? Is that the reason? Is this more hygienic? Is it? I don't see how. But maybe. Guys, if you know the purpose of this, please let me know. Oh, it's pretty though. I guess it's just to see the color? Oh, I don't like that flavor. Melon. I see the melon though. Never mind. Oh, that's cute. I don't like melon though. Melon. Oh, I love this. It's actually very pretty to see. That's the reason then.