@ashley.dilallo — 27x breakout

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If I win I get a …..

@ashley.dilallo

2.2K followers · usually 743 views a post

Views

19.8K

Likes

1.7K

Comments

Why it worked

The video taps into the popular "BookTok" trend with a relatable "TBR challenge" format. The element of a boyfriend picking the books adds a personal and engaging dynamic, while the "win a ring" incentive creates clear stakes and encourages viewer interaction through comments.

Summary

The creator is participating in a "TBR Challenge" where her boyfriend picks five books for her to read in five days before her work trip. If she successfully reads all five, she wins a ring.

Structure

1Introduction of the challenge and the stakes (winning a ring)
2Boyfriend picks the number of books (five)
3Boyfriend picks the five books from the creator's TBR pile
4The challenge is set: read five books in five days
5Call to action for viewers to comment if they think she can complete the challenge

Product placement

Barnes & Noble (appears - it is a store where books are sold, removing it does not change what happens in the video) Bloomsbury Books (appears - it is a publisher, removing it does not change what happens in the video)

Call to action

go comment if you think I can actually read all of these books but tomorrow I'm going to be a reading machine

On-screen text

ring THE TBR CHALLENGE currently physical leaving tomorrow Dylans books read gonna trip get ring ahead pick number scared five oh too pick books TBR read Please don't pick "IT" nice girl pieces 1. GIRL IN PIECES um to okay you two guess boyfriend he this damage 4. BRAIN DAMAGE and Hobbit oh 5. THE HOBBIT nervous so books guys finish CHALLENGE: READ 5 BOOKS IN 5 DAYS ring go comment actually all but tomorrow a machine

Original caption

If I win I get a ….. Who thinks I can read 5 books in 5 days?!? 📚 💍 @Barnes & Noble @Bloomsbury Books #physicaltbr #BookTok #bookhaul #thrillerbooks #bookreview