Why it worked
The video taps into a common and relatable experience for many people, using a clear text-based format that is easy to digest and share. The use of relevant hashtags also likely contributed to its reach.
Summary
The video lists common anxiety triggers that can intensify symptoms. These include hearing about illness or death, large crowds, social judgment, and specific situations like sirens or hospitals.
Structure
- 1Introduction of topic: anxiety triggers
- 2List of triggers related to external events
- 3List of triggers related to internal feelings and social perception
- 4List of triggers related to specific situations
- 5Call to action to download an app
Call to action
download 100 Tips for Anxiety on the App Store
On-screen text
anxiety triggers that cann intensify symptoms
- hearing about someone getting sick or dying
- large crowds of people
- going to the store or mall
- knowing that you have an event coming up and worrying that you won't feel well
- feeling anxiety symptoms when you're not anxious
- feeling judged by other people
- not being able to exit a situation
- hearing sirens/seeing a hospital