The video likely worked due to its use of a popular character from Hollow Knight combined with relatable, albeit exaggerated, themes of fashion and spending, presented in a humorous and meme-like format.
Summary
The video features a character from Hollow Knight, with on-screen text indicating a focus on fashion and spending. The character humorously states they went to Barney's and spent a year's salary, and also claims they never wore Yeezy's.
Structure
1Introduction to fashion week theme
2Statement about spending at Barney's
3Claim about not wearing Yeezy's
Product placement
Barney's (department store) ACTS - mentioned as a place where the creator spent a lot of money. Removing it would change the meaning of the sentence. Yeezy's (sneakers) APPEARS - mentioned as a type of shoe. Removing it would change the meaning of the sentence.
On-screen text
every week is fashion week for me
>3<
i just went to barney's, spent your whole year's salary !!
i never wore
yeezy's, that's a fact
:P
Transcript
every week is fashion week for me
i just went to barney's, spent your whole year's salary !!
i never wore
yeezy's, that's a fact
:P