The video leverages a trending audio clip combined with high-quality fan animation of a popular character, which encourages repeat views and engagement from the specific fandom.
Summary
An animated character lip-syncs to a popular audio track about fashion and luxury spending. The video is a fan-made animation featuring a character from the Uma Musume franchise.
Structure
1Character introduces the fashion theme
2Character brags about expensive shopping
3Character makes a claim about footwear
4Character repeats the opening line
On-screen text
every week is fashion week for me >3<
i just went to barney’s, spent your whole year’s salary !!
i never wore yeezy’s, that’s a fact :P
every week is fashion week for me
Transcript
every week is fashion week for me. i just went to barney’s, spent your whole year’s salary. i never wore yeezy’s, that’s a fact. every week is fashion week for me.
Original caption
Uma blabla #everyweekisfashionweekforme #uma #umamusume #agnestachyon #agnes