FOX WEATHER

@foxweather

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Promoted product

FOX Weatherfoxweather.com

Download FOX Weather: Daily Forecasts by Fox News Network, LLC on the App Store. See screenshots, ratings and reviews, user tips, and more apps like FOX Weather…

16 videos

Why it worked

The post leverages a timely and impactful news event (El Niño warnings) with dramatic visuals to capture attention, then seamlessly integrates a promotion for the FOX Weather app as the go-to resource for related information.

Summary

This slideshow warns of an impending El Niño winter season in California, showing images of coastal flooding and damage. It promotes the FOX Weather app as a resource for staying informed about severe weather.

Structure

1Warning of El Niño season
2California declares state of emergency
3Images of coastal flooding and damage
4

Original caption

EL NIÑO PREP ‼️: California is getting a head start on the potential historic El Niño storm season. The state has declared a state of emergency as forecasters warn that the region could experience repeated rounds of heavy rain, powerful winds, mountain snow, flooding, landslides and coastal impacts this winter. #elnino #california #rain #winter #flood

More from @foxweather

Product placement

FOX Weather (ACTS - appears as a watermark on all slides, and is the name of the creator account and app being promoted. Removing it would change what happens in the video.)