FENTY SKIN NEW EYE PATCHES OPENED TO SEE WHAT IT ACTUALLY LOOKS LIKE?!?

@kapingajade

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SoundTikTok sound · original sound - kapingajade

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+249.9K views over 3.3d · ~75.9K/day · 4 observations

Promoted product

Fenty Skin New Eye Patches

Discover Fenty Skin, Rihanna's skincare + body care lineup for all. Made to smooth, brighten + tighten the look of pores. Never complicated, always clinical.

Why it worked

The video likely resonated because it tapped into a common consumer concern about product formulation and effectiveness, offering a relatable and honest critique of a popular brand's new release. The creator's directness and comparison to preferred alternatives provided valuable context for potential buyers.

Summary

The creator reviews Fenty Skin's new eye patches, expressing disappointment that they appear dry and not sufficiently soaked in formula. She contrasts this with her preference for other brands like Glow Recipe and Biodance, which offer more saturated eye masks.

Structure

1Introduction of Fenty Skin eye patches
2Creator's initial negative reaction to the appearance (dryness)
3Comparison to preferred brands (Glow Recipe, Biodance)
4

Original caption

#fentybeauty #glowrecipe #viralmakeup #FentySkin #beautynews @Fenty Beauty @Fenty Skin @Kim Wolff

More from @kapingajade

Product placement

Fenty Skin (ACTS - the product is being opened and reviewed, its appearance and texture are discussed, and the creator expresses an opinion on its suitability for use. Removing it would change the video's focus and content.) Fenty Beauty (APPEARS - a logo/brand name associated with Fenty Skin, but not directly acted upon in the video. Removing it would not change what happens in the video.) Kim Wolff (APPEARS - a name mentioned in the caption, likely a creator or influencer associated with the product, but not directly acted upon in the video. Removing it would not change what happens in the video.)

Call to action

Let me know what you guys thoughts is on this. Um, I'll tag her, so you can see her video on opening it up.

On-screen text

FENTY SKIN NEW EYE PATCHES OPENED TO SEE WHAT IT ACTUALLY LOOKS LIKE?!? Skin: not too occlusive for the skin Soft but:

Transcript

Kim Wolff, thank you for doing this because now I don't want to buy this. What the hell? It looks so dry. It's literally just a block of whatever silicone. I'm sure the ingredients are just married into the thing. But like, I prefer my masks to be, you know, like, I prefer my eye masks to be soaked in the formula before I put it on my face. I'm really disappointed in this. It is innovative in terms of the UK US market because everyone was coming for me. Like, you know, Korea, Japan, they're all ahead of us. Like, far ahead of us. So we can just catch it up. But I'm not really keen on this. I like my masks and eye patches to be soaked in the formula. I don't want the glow recipe. I want it to be like this. I'm sure it'll be the same because it's the same manufacturer, clearly. So yeah, let me know what you guys thoughts is on this. Um, I'll tag her, so you can see her video on opening it up.