under eye

@kapingajade

7.3K followers · usually 2.0K views a post

Views

243.4K

Likes

14.8K

Comments

307

Shares

690

SoundTikTok sound · original sound - kapingajade

View velocity

+62.5K views over 3.3d · ~19.0K/day · 4 observations

Promoted product

Huda Beauty Jelly Eye Patches

Why it worked

The creator taps into a trending beauty product category (jelly eye patches) and highlights a perceived 'drama' or competition between major brands, creating intrigue and encouraging engagement.

Summary

The creator expresses surprise and confusion as multiple beauty brands, including Huda Beauty and Fenty Skin, are launching similar jelly eye patches around the same time. She questions if they are competing or pranking consumers and states her intention to buy all of them.

Structure

1Introduction of Huda Beauty eye patches
2Comparison to Fenty Skin and Glow Recipe
3Questioning the simultaneous launches
4Expressing intent to buy all products
5Anticipation for the next brand launch

Original caption

#hudabeauty #fentybeauty #beautynews #viralmakeup #viralskincareproducts @Huda Beauty @Huda

More from @kapingajade

Product placement

Huda Beauty Jelly Eye Patches: ACTS - The creator is showing the product and discussing its launch. Removing it would change the video's topic. Fenty Skin: APPEARS - Mentioned as a comparison point. Removing it would not change what happens in the video.

On-screen text

under eye HUDA BEAUTY AS WELL ?!?! HUDA BEAUTY LAUNCHING JELLY EYE PATCHES THAT ARE THE SAME AS FENTY SKIN AND GLOW RECIPE Guys they're all pranking us, m because why is everyone snooping peeking? launching the same eye patches by the same week

Transcript

One brand and two brands for the third time. You're all pranking us, m because why is everyone snooping peeking? Launching the same eye patches by the same week. What's happening? Or are they fighting? What's happening? Because why are you all dropping like this? Infinity stone tapper of thing. You're like, who's next? Go, go, go, go, go. Because why are you all dropping like this? Glow recipe Fenty and Huda. Who's next? Go, go, go, go, go. Because why are you all dropping like this? I don't know. Charlotte Tilbury. Who? Because at this point, you guys are all pranking us. I'm going to buy all of them. Because why are you all dropping like this? What's actually happening? What's actually happening? I need to understand because I'm expecting another brand. The ordinary. Who's next? Go, go, go. Who's next? Because at this point, you guys are all pranking us.