Why it worked
The video taps into nostalgia and desire for a popular, limited-time food item, creating a sense of urgency and FOMO (fear of missing out) that drives engagement and discussion.
Summary
Costco is bringing back its fan-favorite twisted churro to food courts for a limited time. The company announced this on Instagram, citing overwhelming demand, but noted that availability dates will vary by location.
Structure
- 1Announcement of churro's return
- 2Confirmation and details of the return
- 3Limited time availability
- 4Varying launch dates by location
Product placement
Costco: ACTS - its food courts sell churros and other food items. Removing it would change what happens in the video.
TODAY: APPEARS - it is a channel logo and name on screen. Removing it would not change what happens in the video.
Kirkland Signature: APPEARS - it is a brand name on food court menu items. Removing it would not change what happens in the video.
Pepsi: APPEARS - it is a brand name on a drink cup in the menu image. Removing it would not change what happens in the video.