SEP. 21, 2026 Costco Brings Back Fan-Favorite Churro to Food Courts

@todayshow

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SoundTikTok sound · original sound - todayshow

View velocity

+513.5K views over 5.3d · ~96.3K/day · 6 observations

Promoted product

Costco churro

Why it worked

The video taps into nostalgia and desire for a popular, limited-time food item, creating a sense of urgency and FOMO (fear of missing out) that drives engagement and discussion.

Summary

Costco is bringing back its fan-favorite twisted churro to food courts for a limited time. The company announced this on Instagram, citing overwhelming demand, but noted that availability dates will vary by location.

Structure

1Announcement of churro's return
2Confirmation and details of the return
3Limited time availability
4Varying launch dates by location

Product placement

Costco: ACTS - its food courts sell churros and other food items. Removing it would change what happens in the video. TODAY: APPEARS - it is a channel logo and name on screen. Removing it would not change what happens in the video. Kirkland Signature: APPEARS - it is a brand name on food court menu items. Removing it would not change what happens in the video. Pepsi: APPEARS - it is a brand name on a drink cup in the menu image. Removing it would not change what happens in the video.

Original caption

The churro is back! Costco’s fan-favorite food court item is returning to warehouses for a limited time, with rollout dates varying by location.

More from @todayshow

On-screen text

SEP. 21, 2026 Costco Brings Back Fan-Favorite Churro to Food Courts A Costco food court favorite is making a comeback. That's right. The twisted churro is returning to a Costco near you. [Happy tune] LIMITED TIME TWISTED CHURRO $1.49 480 cal. TODAY

Transcript

A Costco food court favorite is making a comeback. That's right. The twisted churro is returning to a Costco near you. The retail giant making the announcement in an Instagram post over the weekend. Costco says, "The demand has been overwhelming." Now, here's the bad news, it's only coming back for a limited time. The company says the launch date will vary by location.