Why it worked
The video leverages the popularity of Costco and a desirable food item, using clear on-screen text and a concise, positive review to create immediate interest and a strong urge to purchase.
Summary
This video showcases new mini chocolate croissants available at Costco Bakery. The creator highlights their soft, chocolatey texture and delicious taste, especially when warmed up, encouraging viewers to try them.
Structure
- 1Introduction of new product at Costco
- 2Description of mini chocolate croissants
- 3Highlighting texture and taste
- 4Recommendation to try them
Product placement
Costco: (a) it ACTS - it is the place where the product is sold, removing it would change what happens in the video. Costco Bakery: (a) it ACTS - it is the place where the product is made and sold, removing it would change what happens in the video. Mini Chocolate Croissant: (a) it ACTS - it is the product being reviewed and shown, removing it would change what happens in the video.