NEW BOOKSTORE & BAR IN ST. LOUIS!

@louise.bookedandbusy

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SoundTikTok sound · MELODY OF PEACE

Promoted product

Tomes & Tonics

Used Books — Founded by book-loving introverted sisters, Tomes & Tonics is the third space we never had but always wanted. Come spend an afternoon or evening with fellow readers and have a cocktail, mocktail, wine, coffee, soda, or even just a water. Find a new (or new-to-you) favorite book, get comfy, and read your newest treasure.

Why it worked

The video leverages local interest and a unique 'bookstore and bar' concept, appealing to the specific niche of adult readers in the St. Louis area.

Summary

The creator visits a new bookstore and bar in St. Charles, Missouri, called Tomes & Tonics, showcasing its decor, book selection, and themed drinks. She highlights her purchases from the store and encourages local readers to visit.

Structure

1Introduction to the new bookstore and bar
2Tour of the store's interior and book sections
3Showcase of the themed drinks and reading rooms
4Review of the items purchased during the visit

Original caption

Adult readers in St. Louis and St. Charles should definitely check out this new bookstore & bar! I loved going to Tomes & Tonics this past weekend for their grand opening! My haul included some awesome finds like a cute bookish pin from @Biblio Chic 📚 and other cool items! Wanna go to the bookstore/bar with me next time?? #BookTok #bookish #stlouis #bookstore #stcharlesmo

More from @louise.bookedandbusy

Product placement

Tomes & Tonics: (a) ACTS — the video shows the interior, the bar, the books, the merchandise, and the gift card being used; it is the subject of the video. Biblio Chic: (a) ACTS — a pin from this brand is shown as part of the haul. Removing these would change the video.

Call to action

Readers of St. Louis should definitely go check out Tomes & Tonics.

On-screen text

NEW BOOKSTORE & BAR IN ST. LOUIS! 2454 Tomes & Tonics Tue-Thu 2pm-11pm Fri-Sat 11am-11pm Sunday 11am-9pm Monday CLOSED FICTION $5 Tomes & Tonics A SPIRITED BOOKERY THE LOST APOTHECARY SARAH PENNER CIRCE MADELINE MILLER

Transcript

Calling all adult readers of St. Louis, you're going to want to get out to St. Charles to check out Tomes & Tonics. It's an 18 and up bookstore selling new and used books that also has a bar. I especially loved their romance, witchy, and fantasy sections. I feel like they did a really cool job decorating the space and just having a wide variety of products from a lot of indie sellers as well, which was cool to see. They also had little reading rooms. The drinks are also literary themed, including a Princess Donut inspired Dirty Shirley. For the opening, I found this little gift card which was super fun. My haul included these two books, a sticker, a pin, and this hilarious dragon stapler. Readers of St. Louis should definitely go check out Tomes & Tonics.

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