You guys keep talking about the Apple Pie wine

@jillianfelice

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SoundTikTok sound · original sound - jillianfelice

Promoted product

Oliver Apple Pie Wine

At Oliver Winery, it's not only about making great wines from great fruit, but about the experience and the people you share it with too. Life is sweet.

Why it worked

The creator leverages a popular trend (Trader Joe's Apple Pie wine) to introduce and promote a superior, original product from Oliver Winery, appealing to viewers' desire for authenticity and quality.

Summary

The creator showcases Oliver Apple Pie Wine, recommending it over the Trader Joe's version and highlighting that Oliver Winery has been making it for years. She also mentions that the same brand makes a cherry pie wine.

Structure

1Introduction to Apple Pie Wine
2Recommendation of Oliver Apple Pie Wine
3Comparison to Trader Joe's version
4Mention of Oliver Winery's other products
5

Original caption

This is the apple pie wine. I’ve been drinking for years! And it’s fire. #ApplePieWine #TraderJoes #TraderJoesApplePieWine. #OliverWinery

More from @jillianfelice

Product placement

Oliver Apple Pie Wine ACTS - it is shown, held, and recommended as a drink. Removing it would change the video's focus. Oliver Winery ACTS - it is the maker of the Oliver Apple Pie Wine. Removing it would change the video's focus. Trader Joe's APPEARS - it is mentioned as the place where the wine was purchased. Removing it would not change what happens in the video.

On-screen text

OLIVER APPLE PIE OLIVER WINERY SWEET & TART OLIVER APPLE PIE WINE $1049 $944 OLIVER BLOOD ORANGE SPRITZ $996

Transcript

You guys keep talking about the Apple Pie wine and I feel like y'all late to the game, okay? Let me show you. Before there was the Trader Joe's Apple Pie wine, let me show you what the Apple Pie wine really was. This is the original Apple Pie wine. I have been drinking this for like seven years now at this point. This is the Apple Pie wine you really want to get, okay? Trader Joe's might be good, nah, but that one, that's the one. And that same brand also makes a cherry pie wine, which is really good as well. So just so you know, Trader Joe's was not the starter of that Apple Pie wine. Go with the original.

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