pov your phone came a scratch on the screen

@sswaaggprincess

5.1K followers · usually 9.6K views a post

Views

3.5M

Likes

151.9K

Comments

1.6K

Shares

3.8K

SoundTikTok sound · Saxophones getting louder - Sped Up

Why it worked

The video taps into a common frustration of receiving a damaged new product, creating relatable content that resonates with viewers who have experienced similar issues.

Summary

The creator unboxes a new iPhone, only to discover a scratch on the screen. They attempt to clean it off with wipes, but it appears to be a genuine scratch, prompting them to consider visiting Apple.

Structure

1Unboxing a new iPhone
2Noticing a scratch on the screen
3Attempting to clean the scratch
4Realizing it's a permanent scratch
5Considering a visit to Apple

Product placement

Apple: ACTS - it is the phone being unboxed and inspected. Removing it would change the video. iPhone 18: ACTS - it is the phone being unboxed and inspected. Removing it would change the video.

On-screen text

pov your phone came a scratch on the screen

Transcript

Okay I know how it looks but I swear it's not a speck of dust I tried to wipe it with different wipes I tried to scratch it off and I think it's a scratch I need to pay Apple a visit