Why it worked
The video leverages the aspirational nature of new Apple products and the relatable experience of unboxing, combined with a hint of past drama (a damaged previous phone) to create intrigue and encourage engagement.
Summary
The creator unboxes a new "iPhone 18 Pro" in Glacier Blue, expressing a desire to check for scratches after an incident with their previous phone. The video focuses on the unboxing process and the appearance of the new device.
Structure
- 1Holding up shopping bag with Apple logo
- 2Revealing the iPhone box
- 3Unboxing the phone
- 4Showing the phone
- 5Checking for scratches
Product placement
Apple iPhone 18 Pro (Acts: The phone is unboxed and shown, implying its use and desirability. Removing it would change the video's focus. Appears: Apple logo on the shopping bag, and on the phone box. Removing it would not change the video's core action but would remove brand identification.)
On-screen text
Unboxing my second iPhone 18 pro
Glacier blue again of course
Checking for scratches after what happened to my first 18 🥺