Don't hate me, but I'm Christmas party planning for you girlies

@alicia.rhianne

40.5K followers · usually 2.5K views a post

Views

30.2K

Likes

266

Comments

2

Shares

7

SoundTikTok sound · original sound - alicia.rhianne

Promoted product

Cider dress

Why it worked

The video works by providing timely and relevant "inspo" for a specific event (Christmas parties) with a visually appealing outfit. The creator's enthusiasm and detailed explanation of the dress's features, combined with its perceived versatility and flattering fit, make it aspirational and desirable for viewers looking for similar attire.

Summary

The creator showcases a burgundy dress from Cider as a Christmas party outfit inspiration. She highlights its flattering fit, supportive padding, functional side zip, and the versatility of wearing the top and skirt separately.

Structure

1Introduction and outfit reveal
2Highlighting the dress's features (padding, zip)
3Discussing the two-piece nature and versatility
4Praising the fit, color, and embellishments
5

Original caption

Festive dress inspo and I loveeee it 🥹🫦🍇🍒🎄 #christmasdress #christmaspartydress #burgundydress #cidersuperbrandday #festiveoutfit @Cider

More from @alicia.rhianne

Product placement

Cider (brand): The video features a dress from Cider. The dress is shown and described, and the creator states it is from Cider. Removing the name would change the context of the outfit recommendation. @Cider (handle): Mentioned in the caption.

Call to action

I would tag it below.

On-screen text

Christmas party outfit inspo

Transcript

Don't hate me, but I'm Christmas party planning for you girlies. And I thought this was quite a cute outfit. I had to get it just to show you guys. It's from Cider. Reasons why I love it. Number one, has padding in this bit, so you're nicely supported. Number two, has a zip down the side which undoes all the way. So it's easy to get on and off, nothing awkward getting on over your head. And undoes all the way. So it's easy to get on and off, nothing awkward getting on over your head. Plus, still a nice detail at the back. So you can still cinch yourself in. It's got like a gorgeous, like, curved hem. I just find it really flattering. And this is actually two pieces, which means you can wear just the top by itself, just a skirt by itself. It comes in multiple colors. I'm wearing it in a size medium. To me, this is the perfect burgundy and plum color. It's so cute. It fits me really well. The skirt fits me really, really nicely as well. And it's a good length on me. And I feel like it is really cute and really gorgeously embellished. And it does kind of like a dress, but it's a two-in-one. So yeah, I would tag it below.