Now a bit of a vulnerable post, but this was my hair just a couple of months ago.

@alicia.rhianne

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SoundTikTok sound · original sound - alicia.rhianne

Promoted product

Nature Spell Dandruff Complex

Made in the UK, Spellbinding Vegan Haircare & Skincare. We're mixing natural extracts and clinically backed ingredients, cold pressed oils, free from harmful chemicals. Oh, and we have the #1 Best Selling Rosemary Oil in the UK! Tested on Real People - over 1.9 million reviews to #SpellTheTea 🍃

Why it worked

The video uses a highly relatable 'vulnerable' hook and a clear problem-solution narrative, establishing trust before demonstrating the product's efficacy in a routine.

Summary

The creator shares her personal journey of overcoming chronic dandruff by using the Nature Spell Dandruff Complex hair care range. She provides a step-by-step tutorial on how to apply the oil, shampoo, conditioner, and hair mask to achieve results.

Structure

1Creator shows before-and-after of her scalp condition
2Introduces Nature Spell Dandruff Complex range
3Demonstrates application of hair oil
4

Original caption

Truly the only thing that has helped my dandruff🥹🫧🧼 #dandruff #naturespell #naturespelldandruffcomplex #dandruffsolution #helpmydandruff @Nature Spell

More from @alicia.rhianne

Product placement

(a) Nature Spell Dandruff Complex range (Hair Oil, Salt Free Shampoo, Salt Free Conditioner, Salt Free Hair Mask) — these products are operated, applied to the scalp, and shown to cure dandruff. Removing them would change the entire video. (b) TikTok handle @Nature Spell — appears as a tag, removing it would not change the video.

Call to action

I will tag the bundle below.

On-screen text

Now a bit of a vulnerable post, but this was my hair just a couple of months ago. I've had dandruff and suffered with dandruff for years and I just thought that was it. I've tried like over the counter stuff, high end stuff, low end stuff, nothing worked until this range. This is the Nature Spell Dandruff Complex range and let me tell you, it has cured my dandruff. Now I use all four products in this range and step one is our hair oil. You can pop this on overnight, you can pop it on in the morning, slick back your hair, half an hour before you shower. Doesn't really matter, but you just pop that on. Then in the shower you go in with the shampoo and conditioner. All of these products are salt free, paraben free, sulphate free, silicone free, so just full of goodness. And I always double shampoo, no matter what. So then in with the conditioner and making sure you're going from root to tip, your scalp needs hydration guys, so please don't forget your roots. I then go in with the hair mask. You can see like I've been using it for months and there's still so much left. Again, do not neglect your roots. You then leave this on for 10 minutes. I do the rest of my like shower routine, body care, and that is it. And honestly, it's just transformed my confidence, so I will tag the bundle below.

Transcript

Now a bit of a vulnerable post, but this was my hair just a couple of months ago. I've had dandruff and suffered with dandruff for years and I just thought that was it. I've tried like over the counter stuff, high end stuff, low end stuff, nothing worked until this range. This is the Nature Spell Dandruff Complex range and let me tell you, it has cured my dandruff. Now I use all four products in this range and step one is our hair oil. You can pop this on overnight, you can pop it on in the morning, slick back your hair, half an hour before you shower. Doesn't really matter, but you just pop that on. Then in the shower you go in with the shampoo and conditioner. All of these products are salt free, paraben free, sulphate free, silicone free, so just full of goodness. And I always double shampoo, no matter what. So then in with the conditioner and making sure you're going from root to tip, your scalp needs hydration guys, so please don't forget your roots. I then go in with the hair mask. You can see like I've been using it for months and there's still so much left. Again, do not neglect your roots. You then leave this on for 10 minutes. I do the rest of my like shower routine, body care, and that is it. And honestly, it's just transformed my confidence, so I will tag the bundle below.