Now these are the viral striped cardigans

@alicia.rhianne

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Views

135.9K

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644

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4

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SoundTikTok sound · original sound - alicia.rhianne

Promoted product

striped cardigans

Why it worked

The creator uses a relatable 'day-in-the-life' style recommendation that feels authentic rather than like a scripted ad, making the product feel like a genuine wardrobe staple.

Summary

The creator showcases her collection of viral striped cardigans, highlighting their comfort, fit, and various color options. She explains how she styles them and expresses her enthusiasm for the product.

Structure

1Introduction to the viral cardigans
2Discussion of fit and material
3Showcasing different colorways
4Styling advice and personal recommendation
5Closing with a promise to tag the product

Product placement

The video features a specific brand of striped cardigans. The creator shows them, tries them on, and discusses their fit, material, and colorways. The product ACTS as the subject of the video, as the creator is demonstrating and recommending them. The creator also shows a TikTok video on her phone, which is incidental as it is just a reference for the product.

Call to action

I'll tag them below

On-screen text

Original caption

Wearing a size medium 🍬🍭🩵#autumnwear #autumn #autumnoutfit #stripecardigan #transitionoutfit

More from @alicia.rhianne

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Now these are the viral striped cardigans

Transcript

Now these are the viral striped cardigans, and I love them so much. This is now my third and fourth one of them. I cannot get enough of them. I literally wore the other one yesterday and my sister-in-law loved it. She complimented me on it. These are the softest cardigans ever and they also do them in so many colorways of stripes. Last year I got like kind of the blue one. This year they have so many more colors. So I've got like an olive and white one, this one, and then that other really fun color. And I just love them. I wear them in a size medium. I'm usually an eight to ten. They're a really nice soft material, not irritating on the skin at all. They have like a little curved hem detail, which I feel like is just cute. It has like little iridescent type buttons. But for me, this is the outfit. Like you can obviously wear a top underneath it. I have worn it where I unbutton the top and just have like a vest top underneath it. But if I don't know what to wear, I just chuck one of these on. I'm literally not joking and I already feel more put together. I love a stripe. I love the fun colors like this one. I love this one so much. Super cute. Um, I can't remember exactly what this colorway is. Let me find out. Yes, does anyone? I love his videos so much. Icon. Um, let's find out. This is the pastel blue and the other one is just called multicolor. Um, but yeah. We love them. I'll tag them below. Let me know if you guys have any questions.