Exposing random company policies you accepted For 1 minute

@deegthinks

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Paranoia - Who's Watching You

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3 videos

Why it worked

The video taps into a prevalent fear about data privacy and the exploitation of personal information, particularly concerning children. By exposing a widely used app's practices and offering a tool to combat it, the content resonates with a large audience concerned about their digital footprint.

Summary

The video exposes how the Life360 app collects and sells precise location data of its users, including children, to data brokers. The creator then introduces their own app, Paranoia, which aims to help users see which companies are selling their data.

Structure

1Introduction to the video's premise
2Researching Life360's data selling practices
3Explaining the implications of data selling
4Introducing the 'Paranoia' app as a solution

Original caption

One of the largest sources of location data in the world | source: https://themarkup.org/privacy/2021/12/06/the-popular-family-safety-app-life360-is-selling-precise-location-data-on-its-tens-of-millions-of-user | source: https://themarkup.org/privacy/2023/06/01/life360-sued-for-selling-location-data

More from @deegthinks

Product placement

Life360 ACTS: it collects and sells precise location data of its users, including children and families, to data brokers. Removing this would change the video's topic and expose the company's actions. Soleil Sparkling Water APPEARS: it is shown as a beverage the creator is drinking. Removing it would not change the video's topic. Kirkland APPEARS: it is mentioned as a comparison point for Soleil Sparkling Water. Removing it would not change the video's topic. Paranoia - Who's Watching You ACTS: it is presented as an app that helps users see who is selling their data. Removing it would change the video's topic.

Call to action

Get Now on the App Store

On-screen text

Exposing random company policies you accepted For 1 minute Unimaginable Deep Research 10 minutes Soleil Sparkling Water (Not as good as Kirkland) Rules: - NO AI - Handwritten notes only Timer Then 1 minute presentation AN INVESTIGATION BY THE MARKET FOUND THAT LIFE 360 WHICH HAS TENS OF MILLIONS OF USERS, WAS TAKING THAT PRECISE LOCATION DATA OF THOSE USERS, WHICH ARE LARGELY CHILDREN AND FAMILIES, AND SELLING IT DOZEN DATA BROKERS. AND THOSE BROKERS SELL IT TO BASICALLY ANYONE WILLING TO PAY. COMPANY'S OWN FORMER EMPLOYEES SAID THAT LIFE 360 WAS OF THE LARGEST SINGLE SOURCES OF RAW LOCATION DATA IN THE ENTIRE INDUSTRY. JOB IS TO PROTECT YOUR KIDS, ONE OF THE BIGGEST SUPPLIERS OF ON THE MARKET. PRECISION REAL TIME LOCATION OF CHILDREN IS FLOWING OUT THE COMPANIES THAT YOU'VE NEVER HEARD WITH ALMOST NO RULES ABOUT WHERE IT ENDS UP. STORY BLEW UP, LIFE 360 STOP SELLING TO MOST OF THOSE SAID THAT IT THEIR PRECISE LOCATION TO AT LEAST ONE COMPANY BE OWNED BY A GIANT INSURANCE COMPANY. PRETTY MUCH JUST TURNS YOUR ENTIRE PRODUCT FOR A HUGE CORPORATION. AND YOU CAN COMPANIES LIKE THIS I'M BUILDING CALLED PARANOIA.

Transcript

OOH, Life 360 BE FOR ALL THE FAMILIES OUT THERE. Unimaginable Deep Research 10 minutes Soleil Sparkling Water (Not as good as Kirkland) Rules: - NO AI - Handwritten notes only Timer Then 1 minute presentation AN INVESTIGATION BY THE MARKET FOUND THAT LIFE 360 WHICH HAS TENS OF MILLIONS OF USERS, WAS TAKING THAT PRECISE LOCATION DATA OF THOSE USERS, WHICH ARE LARGELY CHILDREN AND FAMILIES, AND SELLING IT DOZEN DATA BROKERS. AND THOSE BROKERS SELL IT TO BASICALLY ANYONE WILLING TO PAY. COMPANY'S OWN FORMER EMPLOYEES SAID THAT LIFE 360 WAS OF THE LARGEST SINGLE SOURCES OF RAW LOCATION DATA IN THE ENTIRE INDUSTRY. JOB IS TO PROTECT YOUR KIDS, ONE OF THE BIGGEST SUPPLIERS OF ON THE MARKET. PRECISION REAL TIME LOCATION OF CHILDREN IS FLOWING OUT THE COMPANIES THAT YOU'VE NEVER HEARD WITH ALMOST NO RULES ABOUT WHERE IT ENDS UP. STORY BLEW UP, LIFE 360 STOP SELLING TO MOST OF THOSE SAID THAT IT THEIR PRECISE LOCATION TO AT LEAST ONE COMPANY BE OWNED BY A GIANT INSURANCE COMPANY. PRETTY MUCH JUST TURNS YOUR ENTIRE PRODUCT FOR A HUGE CORPORATION. AND YOU CAN COMPANIES LIKE THIS I'M BUILDING CALLED PARANOIA.