@dorathyandj — 37x breakout

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MOLLY MAE VISITED

@dorathyandj

119.7K followers · usually 5.4K views a post

Views

184.6K

Likes

7.3K

Comments

1.1K

Promoted product

Dorathy & Jhttps://linktr.ee/dorathyandj ↗

Why it worked

The video leverages the popularity of a celebrity (Molly Mae) and a trending aesthetic (ear stacking) to attract viewers. It also offers an aspirational yet achievable solution by presenting a similar look at a lower price point, driving interest in the studio's services.

Summary

This video showcases a client getting multiple ear piercings at Dorathy & J studio, inspired by Molly Mae's ear stack. It highlights the process and the studio's ability to create similar looks at a lower cost.

Structure

1Introduction of Molly Mae's visit and inspiration
2Demonstration of the piercing process
3Highlighting the client's previous piercing and new additions
4Showcasing the completed ear stack
5Call to action to build a dream ear stack

Product placement

Molly Mae (celebrity) - merely appears, removing it would not change what happens in the video. Diamond Clister piercing stud (jewelry) - acts, it is used as a piercing stud, removing it would change what happens in the video. Dorathy & J (piercing studio) - acts, it is the location where the piercing is done and the service is provided, removing it would change what happens in the video.

Original caption

We couldn’t believe it!👀🤣✨ Our client has mastered the Molly Mae ear stack, we for a second thought it was her… She originally get her conch pierced by us with our Diamond Clister piercing stud and come back to get her 2nds & 3rds on the opposite ear!👂🏼 Everyone is loving the chunky crystal look right now because Molly Mae has us all in a choke hold. Her stack is £5K+ but you can achieve her look for so much less with us! Click the link in our bio to start building your dream ear stack!🫶🏼 #piercing #mollymae #earrings #earstack #ear