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Hook
If you add olive oil to a pan with five other ingredients you can make a 20 minute puttanesca.
@joeywellness
758.5K followers · usually 24.3K views a post
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5.1M
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Why it worked
The video succeeds by embedding a product demonstration within a high-value, quick-recipe tutorial, making the brand feel like a helpful ingredient choice rather than an intrusive advertisement.
Summary
The creator demonstrates how to make a quick 20-minute puttanesca pasta sauce using Mutti Polpa finely chopped tomatoes. He highlights the product's freshness and simple ingredients before finishing the dish with a burrata.
Structure
- 1Introduction to the 20-minute puttanesca recipe
- 2Adding base ingredients to the pan
- 3Introducing and adding Mutti Polpa tomatoes
- 4Highlighting the product's quality and freshness
Original caption
20 minute pasta (Puttanesca-ish) 🇮🇹 The combination of salty anchovies, olives and capers with garlic, shallot and the subtle sweetness of @Mutti Pomodoro Polpa (finely chopped tomatoes) is perfect The Polpa is perfect for quick sauces like this because it’s made with finely chopped Italian tomatoes, so it gives you that fresh tomato flavor without needing to spend hours simmering a sauce Recipe ⬇️ : 2 garlic cloves, finely chopped 1/2 shallot, finely chopped 3 anchovy fillets 3 tbsp capers 3 tbsp green or black olives, chopped 2 tbsp extra virgin olive oil 1 can Mutti Polpa 1 small spicy pepper or chili flakes Salt & black pepper Bucatini or spaghetti 1 ball of fresh burrata (optional) - Sauté the garlic, shallot, anchovies, olives and chili in olive oil, then add the capers and Polpa - Let it simmer while you cook your pasta - Toss everything together, and finish with fresh basil, and a whole burrata #food #italy #pasta #mutti #fyp
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