the cutest purple set !

@glitteryglimmer

1.4K followers · usually 1.9K views a post

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SoundTikTok sound · 2000

Promoted product

Brandy Melvillebrandymelville.com

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

49 videos32 creators

Why it worked

The video uses a simple, aesthetic visual presentation of a popular brand's new arrival, leveraging the 'haul' trend to drive interest without needing a complex script.

Summary

The creator showcases a new purple clothing set from Brandy Melville in a short, silent video. The post is framed as a fashion haul and includes a call to action to shop via the link in the bio.

Structure

1Displaying the purple top
2Displaying the matching purple pants
3Showing the full set together
4

Original caption

it's so fall coded I loveeee !! || #schooloutfit #brandymelville #haul #fashion #fyp

More from @glitteryglimmer

Product placement

Brandy Melville (a) acts — the video is a haul of their clothing, and the brand is explicitly tagged in the caption as the source of the items shown. Removing the tag would change the video from a brand-specific haul to a generic clothing showcase.

Call to action

shop link in bio!

On-screen text

the cutest purple set !

it's cute both ways tbh ! || #hollisterhaul #girlblogger #outfitinspo #vintage #