Brandy Melville Haul

@avaxlawrence

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SoundTikTok sound · original sound - avaxlawrence

Promoted product

Brandy Melvillebrandymelville.com

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

48 videos31 creators

Why it worked

The video taps into the popular "haul" trend and the aspirational nature of fashion hauls, particularly for a brand like Brandy Melville which has a strong online following. The creator's personal journey of weight loss adds a relatable element, making the purchase decisions seem more significant and the potential fit more exciting for viewers.

Summary

The creator unboxes her first order from Brandy Melville, showcasing two sets of clothing: teal pants with a matching top, and coral pants with a coral top. She expresses excitement about the colors and the affordability of the items, especially after losing weight.

Structure

1Introduction and excitement for first Brandy Melville order
2Unboxing teal pants and top
3

Original caption

My first brandy order 😋 now everyone let me know what to get next pls!! #brandymelville #brandy #brandyhaul #priscillapants #haul @Brandy Melville

More from @avaxlawrence

Product placement

Brandy Melville: ACTS - the brand of clothing being unboxed and shown. Removing it would change the video's topic. Brandy Melville: APPEARS - logo on the box. Removing it would not change what happens in the video.

Call to action

Let me know what to get next pls!!

On-screen text

Brandy Melville Haul my first order 👚👑

Transcript

Brandy Melville Haul my first order 👚👑 This is the first items I've ever gotten from Brandy Melville. I've lost 40 pounds in the past year so up until now I knew they wouldn't fit. But now they possibly might. I got two sets. I got a teal set and a coral set with the Priscilla pants. I'm really nervous cause I've never tried anything on but Let's see First Oh my gosh So First I love this color. I love teal on me. My mom is always said that's like her favorite color on me. Oh yeah. And then I also kind of want the pink ones Let me not go overboard for my first haul For the teal pants I got this top So cute. I'm so glad I can start wearing Brandy now. Next year there's literally like a 4-minute walk from my apartment. Oh my gosh. It's gonna be perfect. Last but not least I got this. I think it was the Bonnie top. Yeah. Also like super summery colors. As someone who like never thought that Brandy was in their ball park. I didn't realize how cheap it was. Like not cheap but compared to other places it's really not that expensive. Like I think this top was like 16 bucks and the pants were like 24 which is not bad at all. Okay, I'm gonna try these on and post a video. I'm so excited. Okay, that's it. Bye guys.